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Pentagram-designed Grey Goose Baccarat gift box

March 30th, 2009 · No Comments · branding, design

Grey Goose Baccarat Gift Pack
(image from Pentagram)

Check out this gorgeous packaging done by Pentagram for Grey Goose and Baccarat’s collaboration! This is actually one of the three gift box packaging ideas that they proposed – one for just a bottle of the normal Grey Goose, another contains the original vodka plus three mini-sized versions of the flavoured vodkas and the last one is this gorgeous case. From the front it looks like a nondescript suitcase but if you look at it from the side, it is actually shaped in a round-triangle.

Inside, the case contains a bottle of Grey Goose vodka plus a pair of limited edition Baccarat crystal tumblers (I’m not too sure why it is limited edition…) all nestled nicely in hi-density foam. No detail was spared – the zipper pull has the Grey Goose logo emblazoned on it and the entire case seems to be made of a really luxurious suede material. Yet amidst this, it looks really simple, understated and premium at the same time. Sweet.

Not too sure if this has gone into production, but I would love to be able to see one in the flesh. I think this makes a good gift for someone who appreciates good design and a good drink at the same time. You can check out more photos at Pentagram’s blog.

p.s.: Just realised that the colours of the case and label match colour scheme of designducky.com! Niceee…

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