Stumbled upon this interesting e-book, titled “How to Motivate Creative People“, that makes for a good read if you are dealing with creative people. The author, Mark McGuinness actually wrote them as a series of blog posts and the book is actually a combination of all the posts in one with a few extra bits thrown in.
Reading it, I like how he structured the chapters in a easy-to-digest manner so that you understand why the need to motivate, followed by the four motivators (with good analysis and suggestions on how to tackle each one) and ending with how to combine them together effectively to get the best results from your creative team.
Also, I found myself nodding to many points Mark mentioned and got a better insight into how to motivate not only myself, but my team members as well. No matter whether if you’re a manager, designer or even if you’re not doing anything related to being creative, I highly recommend that you read this.
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